M.i.h Jeans, the female denim brand from London, brings some creative takes on denims in its SS17 collections. It seems the label wants to declare ‘FLARES ARE IN’ with most of its jeans in the flare cuts. Also the collection seems to be partly inspired by the Japanese and we can see some nice Denim Kimonos and Overalls to back this up! Patchworked dresses form another important part of the SS17 pre looks by the brand. Overall a neat and focused collection…

Marten Dress : Jesper Cardigan

M.i.h Jeans is a girls’ denim brand. Under the direction of Chloe Lonsdale, Founder and Chief Creative Officer, the brand continues to develop its signature products with perfect fits, innovative washes and authentic detailing. Chloe and the team draw inspiration from a personal archive that spans nearly 50 years of denim culture and design.Chloe grew up in a world of indigo, against the backdrop of her family’s denim businesses. Her parents, Tony and Chekkie, were instrumental in the denim revolution of the 70s and instilled a love for its culture, design and attitude in Chloe from a young age. Since its launch in 2006, this has inspired everything the brand creates; from its signature-style jeans to its unpretentious but iconic ready-to-wear collections.

Today M.i.h Jeans is sold in more than 350 stockists across 43 countries. Retail partners include net-a-porter.com, Selfridges, matchesfashion.com, Harvey Nichols, Liberty, Boutique 1, Le Bon Marché, Brown Thomas, Neiman Marcus and Tsum.

De-Brands is the FIRST GLOBAL ONLINE DENIM SHOW launched recently by us.  A number of important denim companies from around the world are part of this show. We will bring some of these products to you in our posts . Given below are few PUBLIC PRODUCTS of some companies. Just click on them to see the details of these products.  To see the PRIVATE PRODUCTS of the companies , buyers need to register on this page